British Cycling Sky Ride

Advert for Sky during the lead up to the 2012 Olympics, encouraging people to get involved in cycling and support the British Team in their Sky Ride programme.

Summary :
This promotional film for Sky, shot in the Velodrome in Manchester, was created in conjunction with British Cycling to encourage people of all ages to start cycling, as well as raising support for the British team in the Sky Ride programme. Featuring Shanaze Reade, one of the world's top BMX riders who reached the final of the Olympics 2012, promoting the sport to children.