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Video marketing offers maximum conversation impact July 1, 2014

Video marketing – the marketing tool that offers maximum conversation impact Visual impact is a key element in any conversation. According to a recent study on conversation impact, words alone only have 7% impact, tone and voice has 38% impact and body language has a huge 55% impact on people conversing. Video marketing is one of the only marketing tools that can present this must-have aspect of conversation and enables you to emotionally reach out to your customer. Marketing is all…

The power of video June 23, 2014

Why video should be part of your content marketing strategy For those of you who prefer colourful pictures, infographics, sketches and other such visual assets when taking in new information – you’re not alone. Around 2/3 of people are visual learners – an important fact for those who are trying to sell a product or service and a crucial piece of knowledge for any content/digital marketing strategy. Whilst lots of written copy is great for SEO assistance and can be…

Richard takes multi-tasking to a whole new level May 14, 2014

Richard Twilton, our technical manager, was in his element when he recently tested out the Syrp Genie Motion Control Device, a new piece of kit that offers a range of effect capabilities. In this video he combined the genie with a track and dolly, utilising its ability to repeat the same moves very accurately, to make it look as if he was watching himself work incredibly quickly. He borrowed the idea from the opening credits to the BBC comedy Come…